Advertising Campaign for an Alpaca Farm

In the US, the alpaca farming business is starting to become very competitive.   Farmers are realizing that advertising and marketing campaigns are an important part of staying viable in the industry.  The Alpaca Owners Association recently had its national ad debut in USA TODAY: U.S. Department of Agriculture Special Edition. The good folks at the…

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Photo Business Marketing with Wonderful Machine

As part of my ongoing marketing efforts, I had an opportunity to have a portfolio review with the good folks at Wonderful Machine. After a fruitful conversation they agreed to represent me.   I am now their newest member in a stable of over 700 photographers in 55 countries.   I’m also their New Jersey connection for…

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Using Composite Photos for Lifestyle Photography Ad

Lately I’ve been experimenting by using composite photos for my lifestyle photography work.   I’ve long been inspired by some of the great classic movies that mastered the dissolve technique, decades before digital post-production was available. And always looking for new locations to practice, a landowner gave me access to his picturesque Christmas tree farm, complete…

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Using Lifestyle Photography in Ad Campaigns

  When Hurricane Sandy devastated the New Jersey coastline, uprooting entire communities, I was asked by the Hubbell Incorporated Company to photograph the “Sandy Solution” rebuilding project. It was my job to photograph their new foundation system, and make it look attractive for investors and construction professionals to choose this product for NJ’s Hurricane Sandy…

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Lifestyle Photoshoot to match a Client’s Target Market

Every year Philadelphia Magazine publishes a health and fitness issue titled Be Well Philly. The annual edition encourages their mostly urban readers to stay active, and gives them ideas on where they can explore in the neighboring great outdoors. Understanding the demographics of their subscribers, I enlisted the help of some energetic seniors from the…

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