Active Lifestyles are redefining Senior Citizen Advertising
Mixed Race Group sitting in Café looking at each other and having a discussion.
I had an opportunity to work with Getty Images as the sole photographer in a lifestyle photo shoot. My role was to source the models, define the wardrobe, find a MUA, scout the locations, and collaborate with Getty’s art director to design a detailed shoot list.
The concept was to have four multi-ethnic people interact with each other in a mostly outdoor urban setting. The models would be walking, shopping, sitting in a cafe sipping coffee, and acting as good friends. It turned out to be one of those occasions where the energy and enthusiasm of the models made this concept feel genuine – on and off camera.
And this being an open set meant being flexible to roll with the ever changing environment. We made the best of the fleeting moments when the street was clear enough to photograph. New York City is a paradox – brutal, fun, cramped, and fascinating. We were met with hostile resistance, reluctant acceptance, or amazing kindness.
We worked from 9 to 6, hardly stopping to catch our breath, and the images kept getting better and better as the day continued! We shared great stories with lots of laughter. The exuberance of youth! By the end of the day we all looked at each other and said we don’t want this to end. The models made new friends, and everyone promised to keep in touch.
Even post-processing the files was fun, remembering the good time we had. Thanks again to everyone for sharing their talents and positive energy! I’ll cherish this experience always.
Below are some samples of the images that are now added to Getty’s Signature collection.
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