Steve Greer PhotographySteve Greer Photography
Steve Greer Photography
New Jersey Commercial & Lifestyle Photography
  • Active Seniors
  • Lifestyle
  • Kids
  • Concept
  • Sports
  • Motion
  • About
  • Blog
  • Contact
  • Instagram
Menu back  
cgreer2008@gmail.com

Lifestyle Photography redefines Pharma Advertising

January 12, 2017Leave a commentCommercial, Lifestyle Photography, People
Lifestyle Photography redefines Pharma Advertising

Lifestyle Photography in Pharma Ad

There is a trend to redefine the traditional pharmaceutical photography style, and blur the lines by incorporating lifestyle photography into the mix.

I cringe when I see Pharma print and television advertisements that all look the same.  Just because you have turned 50 doesn’t mean that you have to endure corny ads.  I prefer creating real moments, rather than a static stock pic.

Whether it’s cholesterol, diabetes, or heart medicine, it’s important to show that the treatment works while continuing to live your authentic life.

I like to encourage a positive upbeat mood on set.  If we’re having fun, then we’re feeling good, and that translates into great spontaneous lifestyle photos.

Striking the right emotional chord with the talent, and delivering the moments that tell a realistic story, is what the mature market can identify with.

Recently Pharma clients are building their own library of images, to further identify themselves from the competition.  Not only is this a great idea for being more creative, but it allows companies to build on a theme and capture a lot more variety.

Below are few more selects from this shoot.

Lifestyle Photography redefines Pharma Advertising

Lifestyle Photography in Pharma Ad

Lifestyle Photography redefines Pharma Advertising

Lifestyle Photography in Pharma Ad

active seniorsCommercial Photographerlifestyle photographerNew Jersey photographerPharma Advertisingphoto shoot
Share this post

Share this post

Lifestyle Photography redefines Pharma Advertising

FacebookTwitterGoogle+PinterestLinkedIn
Related posts
Active Lifestyles are redefining Senior Citizen Advertising
April 9, 2018
Advertising Campaign for an Alpaca Farm
September 5, 2017
Lifestyle Photography redefines Senior Citizen Ads
May 1, 2017
Photo Business Marketing with Wonderful Machine
February 16, 2017
Leave Comment

Cancel reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

clear formSubmit

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Subscribe to email updates:

Categories
Recent posts
  • Active Lifestyles are redefining Senior Citizen Advertising
    April 9, 2018
  • Advertising Campaign for an Alpaca Farm
    September 5, 2017
  • Lifestyle Photography redefines Senior Citizen Ads
    May 1, 2017
  • Marketing Photography Promo Cards
    March 20, 2017
Calendar
January 2017
M T W T F S S
 1
2345678
9101112131415
16171819202122
23242526272829
3031  
« Nov   Feb »
Recent images
© Copyright 2020 Steve Greer. All rights reserved.

© Copyright 2020 Steve Greer. All rights reserved.