Active Lifestyles are redefining Senior Citizen Advertising
Lifestyle Photography in Pharma Ad
There is a trend to redefine the traditional pharmaceutical photography style, and blur the lines by incorporating lifestyle photography into the mix.
I cringe when I see Pharma print and television advertisements that all look the same. Just because you have turned 50 doesn’t mean that you have to endure corny ads. I prefer creating real moments, rather than a static stock pic.
Whether it’s cholesterol, diabetes, or heart medicine, it’s important to show that the treatment works while continuing to live your authentic life.
I like to encourage a positive upbeat mood on set. If we’re having fun, then we’re feeling good, and that translates into great spontaneous lifestyle photos.
Striking the right emotional chord with the talent, and delivering the moments that tell a realistic story, is what the mature market can identify with.
Recently Pharma clients are building their own library of images, to further identify themselves from the competition. Not only is this a great idea for being more creative, but it allows companies to build on a theme and capture a lot more variety.
Below are few more selects from this shoot.
Lifestyle Photography in Pharma Ad
Lifestyle Photography in Pharma Ad
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