There is a trend to redefine the traditional senior citizen advertising style, and blur the lines by incorporating active lifestyle photography into the mix. I used to cringe when viewing Pharma advertisements that all appeared the same. If I turned down the volume on my TV and covered the name of the drug I couldn’t…
There is a trend to redefine the traditional pharmaceutical photography style, and blur the lines by incorporating lifestyle photography into the mix. I cringe when I see Pharma print and television advertisements that all look the same. Just because you have turned 50 doesn’t mean that you have to endure corny ads. I prefer creating…
Lately I’ve been experimenting by using composite photos for my lifestyle photography work. I’ve long been inspired by some of the great classic movies that mastered the dissolve technique, decades before digital post-production was available. And always looking for new locations to practice, a landowner gave me access to his picturesque Christmas tree farm, complete…
What began as an art exhibit commission turned into a promotional poster photo shoot for the Vineland Regional Ballet Company. Kim Chapman, the Art Director for the ballet company, was interested in creating a branding campaign that would advertise the Company’s dramatic style of dance. This meant photographing the classically trained dancers doing demanding steps,…
I had an opportunity to work with Getty Images as the sole photographer in a lifestyle photo shoot. My role was to source the models, define the wardrobe, find a MUA, scout the locations, and collaborate with Getty’s art director to design a detailed shoot list. The concept was to have four multi-ethnic people…
When Hurricane Sandy devastated the New Jersey coastline, uprooting entire communities, I was asked by the Hubbell Incorporated Company to photograph the “Sandy Solution” rebuilding project. It was my job to photograph their new foundation system, and make it look attractive for investors and construction professionals to choose this product for NJ’s Hurricane Sandy…
The concept to photographing a world class triathlete is to capture the excitement and athleticism of the most punishing race on earth. As a follow up to my previous post, this time the athlete, Matt, was asked to be in the position of exiting the water. This would illustrate the important first transition from the…
I had an opportunity to photograph a world class triathlete, just before he embarked on a journey to compete in the Ironman World Championship in Kona, Hawaii. The concept was to create a commercial style photo for each phase of the grueling race – the 2.4 mile swim, the 112 mile bike, and the 26…
Every year Philadelphia Magazine publishes a health and fitness issue titled Be Well Philly. The annual edition encourages their mostly urban readers to stay active, and gives them ideas on where they can explore in the neighboring great outdoors. Understanding the demographics of their subscribers, I enlisted the help of some energetic seniors from the…
Taking a creative concept and turning it into an image that can be utilized in the field of commercial photography is a process born from personal experiences. I was inspired by a recent conversation with a friend who was complaining about his desk job. Listening to his words like burden, drudgery, frustration, headache, overworked, trapped,…
The best part about being a portrait studio photographer is I can control the creativity in my concepts. As an event photographer, I have to wait and be there at the right moment to capture the image – no second chances. More often, I’m enjoying creating the moment rather than waiting, and hoping, the moment…
As a Sports Commercial Photographer in New Jersey, I had an opportunity to create a Composite Photo of a road racing cyclist. A full service sports specialist in Philadelphia was interested in showcasing the new racing jerseys for their competitive title-sponsored Masters Team. Together with the clothing designer, the concept was to create a high-energy…
Being a Commercial Photographer in New Jersey, this assignment led me to a professional athletic trainer looking to expand her clientele. With a new industrial looking cross fit gym, she wanted to appeal to the workout buffs who like the challenge of jumping, balancing, crawling, climbing, and lifting. The branding concept was developed to match…
As a Lifestyle Photographer in New Jersey, my clients often ask me to create images that are unique and reveal the personality of their family. This portrait concept was conceived months before the first snowfall. In the planning stages, special attention to where the igloo was going to be, the proportions of it, the lens…
The dreamy surreal look of an Underwater Photoshoot with a Model can be alluring to us creative types. The challenges to make an image with that look and feel require some preparation. The first step is finding a model who is comfortable in the water. Competition swimmers are usually good at being able to relax…
On a recent photo assignment a client wanted an action shot of a reptile catching an insect. The concept was to illustrate the speed and accuracy of an animal that dates back to the age of dinosaurs. Talk about great design. This lizard, with it’s beautiful arrow-shaped head and spiny points, and scales along the…
