What began as an art exhibit commission turned into a promotional poster photo shoot for the Vineland Regional Ballet Company. Kim Chapman, the Art Director for the ballet company, was interested in creating a branding campaign that would advertise the Company’s dramatic style of dance. This meant photographing the classically trained dancers doing demanding steps,…
The advertising concept behind this test photo shoot was to showcase the premier line up of DeWalt’s cordless handheld power tools. The challenge was to create a stand-alone image that would easily identify the brand, and find the client’s target audience using an environmental portrait. The low angle hero shot placed the model in an…
Taking a creative concept and turning it into an image that can be utilized in the field of commercial photography is a process born from personal experiences. I was inspired by a recent conversation with a friend who was complaining about his desk job. Listening to his words like burden, drudgery, frustration, headache, overworked, trapped,…
The best part about being a portrait studio photographer is I can control the creativity in my concepts. As an event photographer, I have to wait and be there at the right moment to capture the image – no second chances. More often, I’m enjoying creating the moment rather than waiting, and hoping, the moment…
It’s a New Year, and as I watch the first snow falling around me, I’m drawn to revisit a personal project. I’ve been processing some senior citizen portraits for an upcoming photo contest, and I thought it would be worth paying tribute to this generation, in my first post of 2015. Below is a video…
When I was asked to photograph a Division 2 college swimmer, I had visions of the Sports Illustrated magazine covers. But once I saw how attractive she was, I asked if I could introduce more of a portrait beauty style lighting to this sports related photo shoot. To achieve a high-key commercial look on the…
