There is a trend to redefine the traditional pharmaceutical photography style, and blur the lines by incorporating lifestyle photography into the mix. I cringe when I see Pharma print and television advertisements that all look the same. Just because you have turned 50 doesn’t mean that you have to endure corny ads. I prefer creating…
Recently I received a call from the MMA modeling agency in Philadelphia. The booking agent asked if I’d be willing to do a test model photo shoot for a couple of newbie models. For a split second, I thought to myself, I’m way beyond test shoots at this point in my career, and I almost…
One of my more challenging photography assignments for NJ Monthly started out like this – you have 15 minutes to set up your strobes in the rain, run to a specific position on the beach at dusk, make compelling compositions of scientists and their volunteers working with an endangered species, all before the sky turns…
I had an opportunity to work with Getty Images as the sole photographer in a lifestyle photo shoot. My role was to source the models, define the wardrobe, find a MUA, scout the locations, and collaborate with Getty’s art director to design a detailed shoot list. The concept was to have four multi-ethnic people…
The concept to photographing a world class triathlete is to capture the excitement and athleticism of the most punishing race on earth. As a follow up to my previous post, this time the athlete, Matt, was asked to be in the position of exiting the water. This would illustrate the important first transition from the…
I had an opportunity to photograph a world class triathlete, just before he embarked on a journey to compete in the Ironman World Championship in Kona, Hawaii. The concept was to create a commercial style photo for each phase of the grueling race – the 2.4 mile swim, the 112 mile bike, and the 26…
Every year Philadelphia Magazine publishes a health and fitness issue titled Be Well Philly. The annual edition encourages their mostly urban readers to stay active, and gives them ideas on where they can explore in the neighboring great outdoors. Understanding the demographics of their subscribers, I enlisted the help of some energetic seniors from the…
Taking a creative concept and turning it into an image that can be utilized in the field of commercial photography is a process born from personal experiences. I was inspired by a recent conversation with a friend who was complaining about his desk job. Listening to his words like burden, drudgery, frustration, headache, overworked, trapped,…
Working on an Editorial Photoshoot in New Jersey, for the State Forestry Service, I was making photos for a public awareness campaign on the importance of Prescribed Burning in the New Jersey Pine Barren Forest. In anticipation of the summer heat and possible drought like conditions, reducing the hazardous accumulation of forest fuels is an…
The best part about being a portrait studio photographer is I can control the creativity in my concepts. As an event photographer, I have to wait and be there at the right moment to capture the image – no second chances. More often, I’m enjoying creating the moment rather than waiting, and hoping, the moment…
It’s a New Year, and as I watch the first snow falling around me, I’m drawn to revisit a personal project. I’ve been processing some senior citizen portraits for an upcoming photo contest, and I thought it would be worth paying tribute to this generation, in my first post of 2015. Below is a video…
