There is a trend to redefine the traditional senior citizen advertising style, and blur the lines by incorporating active lifestyle photography into the mix. I used to cringe when viewing Pharma advertisements that all appeared the same. If I turned down the volume on my TV and covered the name of the drug I couldn’t…
In the US, the alpaca farming business is starting to become very competitive. Farmers are realizing that advertising and marketing campaigns are an important part of staying viable in the industry. The Alpaca Owners Association recently had its national ad debut in USA TODAY: U.S. Department of Agriculture Special Edition. The good folks at the…
I’ve just completed two parts of my three part lifestyle series highlighting senior citizens. So far I’ve had the privilege of photographing a 62 year old farmer who still likes to stay physically active while running her farm, and a 70 year old cobbler who loves his job and his customers. Stay tuned as I…
As part of my ongoing marketing efforts, I had an opportunity to have a portfolio review with the good folks at Wonderful Machine. After a fruitful conversation they agreed to represent me. I am now their newest member in a stable of over 700 photographers in 55 countries. I’m also their New Jersey connection for…
There is a trend to redefine the traditional pharmaceutical photography style, and blur the lines by incorporating lifestyle photography into the mix. I cringe when I see Pharma print and television advertisements that all look the same. Just because you have turned 50 doesn’t mean that you have to endure corny ads. I prefer creating…
