Advertising Campaign for an Alpaca Farm

In the US, the alpaca farming business is starting to become very competitive.   Farmers are realizing that advertising and marketing campaigns are an important part of staying viable in the industry.  The Alpaca Owners Association recently had its national ad debut in USA TODAY: U.S. Department of Agriculture Special Edition. The good folks at the…

Using Composite Photos for Conceptual Photography

As a conceptual photographer, I was commissioned to create a photo composite that would highlight one man’s lifelong passion to protect a forest from the illegal off-road vehicles that threaten to destroy it. With any composite, the first step is to make a realistic setting and then combine the components to create an alternate reality. …

Using Lifestyle Photography in Ad Campaigns

  When Hurricane Sandy devastated the New Jersey coastline, uprooting entire communities, I was asked by the Hubbell Incorporated Company to photograph the “Sandy Solution” rebuilding project. It was my job to photograph their new foundation system, and make it look attractive for investors and construction professionals to choose this product for NJ’s Hurricane Sandy…

Lifestyle Photoshoot to match a Client’s Target Market

Every year Philadelphia Magazine publishes a health and fitness issue titled Be Well Philly. The annual edition encourages their mostly urban readers to stay active, and gives them ideas on where they can explore in the neighboring great outdoors. Understanding the demographics of their subscribers, I enlisted the help of some energetic seniors from the…