As part of my ongoing marketing efforts, I had an opportunity to have a portfolio review with the good folks at Wonderful Machine. After a fruitful conversation they agreed to represent me. I am now their newest member in a stable of over 700 photographers in 55 countries. I’m also their New Jersey connection for…
One of my more challenging photography assignments for NJ Monthly started out like this – you have 15 minutes to set up your strobes in the rain, run to a specific position on the beach at dusk, make compelling compositions of scientists and their volunteers working with an endangered species, all before the sky turns…
When Hurricane Sandy devastated the New Jersey coastline, uprooting entire communities, I was asked by the Hubbell Incorporated Company to photograph the “Sandy Solution” rebuilding project. It was my job to photograph their new foundation system, and make it look attractive for investors and construction professionals to choose this product for NJ’s Hurricane Sandy…
The concept to photographing a world class triathlete is to capture the excitement and athleticism of the most punishing race on earth. As a follow up to my previous post, this time the athlete, Matt, was asked to be in the position of exiting the water. This would illustrate the important first transition from the…
I had an opportunity to photograph a world class triathlete, just before he embarked on a journey to compete in the Ironman World Championship in Kona, Hawaii. The concept was to create a commercial style photo for each phase of the grueling race – the 2.4 mile swim, the 112 mile bike, and the 26…
Every year Philadelphia Magazine publishes a health and fitness issue titled Be Well Philly. The annual edition encourages their mostly urban readers to stay active, and gives them ideas on where they can explore in the neighboring great outdoors. Understanding the demographics of their subscribers, I enlisted the help of some energetic seniors from the…
The advertising concept behind this test photo shoot was to showcase the premier line up of DeWalt’s cordless handheld power tools. The challenge was to create a stand-alone image that would easily identify the brand, and find the client’s target audience using an environmental portrait. The low angle hero shot placed the model in an…
Taking a creative concept and turning it into an image that can be utilized in the field of commercial photography is a process born from personal experiences. I was inspired by a recent conversation with a friend who was complaining about his desk job. Listening to his words like burden, drudgery, frustration, headache, overworked, trapped,…
The best part about being a portrait studio photographer is I can control the creativity in my concepts. As an event photographer, I have to wait and be there at the right moment to capture the image – no second chances. More often, I’m enjoying creating the moment rather than waiting, and hoping, the moment…
It’s a New Year, and as I watch the first snow falling around me, I’m drawn to revisit a personal project. I’ve been processing some senior citizen portraits for an upcoming photo contest, and I thought it would be worth paying tribute to this generation, in my first post of 2015. Below is a video…
When I was asked to photograph a Division 2 college swimmer, I had visions of the Sports Illustrated magazine covers. But once I saw how attractive she was, I asked if I could introduce more of a portrait beauty style lighting to this sports related photo shoot. To achieve a high-key commercial look on the…
Adding a Model to my Photography Concepts is the best way to challenge my creativity. And juxtaposing the ordinary with the surreal can often make conceptual images have a strong visual impact. Recently, ferocious storm clouds raced over my house, offering an exciting heart pounding opportunity to make some dynamic cloudscape background photos. And later,…
As a Sports Commercial Photographer in New Jersey, I had an opportunity to create a Composite Photo of a road racing cyclist. A full service sports specialist in Philadelphia was interested in showcasing the new racing jerseys for their competitive title-sponsored Masters Team. Together with the clothing designer, the concept was to create a high-energy…
Being a Commercial Photographer in New Jersey, this assignment led me to a professional athletic trainer looking to expand her clientele. With a new industrial looking cross fit gym, she wanted to appeal to the workout buffs who like the challenge of jumping, balancing, crawling, climbing, and lifting. The branding concept was developed to match…
As a Lifestyle Photographer in New Jersey, my clients often ask me to create images that are unique and reveal the personality of their family. This portrait concept was conceived months before the first snowfall. In the planning stages, special attention to where the igloo was going to be, the proportions of it, the lens…
As a product photographer based in New Jersey, my job is to make a clients’ product look its very best. Photographing the new 2014 Salomon X-Pro 100 Ski Boot presented challenges different from previous years. Usually ski boot manufacturers make their products in all sorts of colors, with a high-gloss finish. The matte black coating…
Last year at this time I received an assignment from New Jersey Monthly magazine to photograph the fall landscapes and festivals throughout NJ. My job was to produce beauty photos highlighting the best the state has to offer in the autumn. Much of 2012 October print and web issue was going to be devoted to…
Each summer, people from all over New Jersey head down to the shore to stroll Wildwood’s boardwalk, a two mile long human circus of noise, honky-tonk, and amusement rides. Vendors sell t-shirts with bawdy messages, and there’s no shortage of pizza and soft custard. Jutting out from the boardwalk to the ocean is Morey’s…
Located in the heart of Trenton, the New Jersey State House is history come alive. It is the nation’s second oldest capitol in continuous use, the first being in Maryland Because I wanted maximum depth of field to capture all the details in the foreground and the background, I dialed in an aperture of f/16. …
For my latest pictorial book “Our New Jersey” I had the privilege to photograph a true state treasure, the A.J. Meerwald. It was an opportunity to join the crew and experience what it is like to sail on the high seas of the Delaware Bay in an authentically restored 115 foot, 65 ton, 1928 oyster schooner.…
