Lifestyle Photoshoot to match a Client’s Target Market
Last year at this time I received an assignment from New Jersey Monthly magazine to photograph the fall landscapes and festivals throughout NJ. My job was to produce beauty photos highlighting the best the state has to offer in the autumn. Much of 2012 October print and web issue was going to be devoted to the subject.
The shoot list was extensive, taking me to several picturesque locations. Because so much of it was weather dependent, I had to be ready to move quickly when the clouds parted and hope the leaves would still be on the trees.
This also meant scoping out locations for sun angles, and making arrangements with shop owners and festival organizers. There was no budget for models, so everyone shown are all enthusiastic locals and friends.
This project gave me an opportunity to hike the mountain peaks in the Delaware Water Gap, travel the horse country in Chester and Far Hills, bike through much of the Raritan Canal State Park, and walk the historically significant towns and landmarks in Sergeantsville, Rosemont, Frenchtown, Stockton, Lambertville, and Titusville.
I’ve been waiting almost a year to show the results.
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