There is a trend to redefine the traditional senior citizen advertising style, and blur the lines by incorporating active lifestyle photography into the mix. I used to cringe when viewing Pharma advertisements that all appeared the same. If I turned down the volume on my TV and covered the name of the drug I couldn’t…
It’s a New Year, and as I watch the first snow falling around me, I’m drawn to revisit a personal project. I’ve been processing some senior citizen portraits for an upcoming photo contest, and I thought it would be worth paying tribute to this generation, in my first post of 2015. Below is a video…
I have recently been featured in an interview on ForegroundWeb about my experience running a photography business. I’ve been lucky to be in the industry long enough to have a chance to reflect back at my career. And now I look forward to the opportunity to produce many more creative projects. To read the entire…
As a Lifestyle Photographer in New Jersey, my clients often ask me to create images that are unique and reveal the personality of their family. This portrait concept was conceived months before the first snowfall. In the planning stages, special attention to where the igloo was going to be, the proportions of it, the lens…
As a product photographer based in New Jersey, my job is to make a clients’ product look its very best. Photographing the new 2014 Salomon X-Pro 100 Ski Boot presented challenges different from previous years. Usually ski boot manufacturers make their products in all sorts of colors, with a high-gloss finish. The matte black coating…
The selection of calendars out there, and all their formats, never ceases to amaze me. Even in our digital society, print calendars still exist, and even thrive. I guess there is a part of us that will always be analog. I confess, I still like to turn the pages in a book, hold a pen,…
