The advertising concept behind this test photo shoot was to showcase the premier line up of DeWalt’s cordless handheld power tools. The challenge was to create a stand-alone image that would easily identify the brand, and find the client’s target audience using an environmental portrait. The low angle hero shot placed the model in an…
The best part about being a portrait studio photographer is I can control the creativity in my concepts. As an event photographer, I have to wait and be there at the right moment to capture the image – no second chances. More often, I’m enjoying creating the moment rather than waiting, and hoping, the moment…
When I was asked to photograph a Division 2 college swimmer, I had visions of the Sports Illustrated magazine covers. But once I saw how attractive she was, I asked if I could introduce more of a portrait beauty style lighting to this sports related photo shoot. To achieve a high-key commercial look on the…
Adding a Model to my Photography Concepts is the best way to challenge my creativity. And juxtaposing the ordinary with the surreal can often make conceptual images have a strong visual impact. Recently, ferocious storm clouds raced over my house, offering an exciting heart pounding opportunity to make some dynamic cloudscape background photos. And later,…
As a Sports Commercial Photographer in New Jersey, I had an opportunity to create a Composite Photo of a road racing cyclist. A full service sports specialist in Philadelphia was interested in showcasing the new racing jerseys for their competitive title-sponsored Masters Team. Together with the clothing designer, the concept was to create a high-energy…
Being a Commercial Photographer in New Jersey, this assignment led me to a professional athletic trainer looking to expand her clientele. With a new industrial looking cross fit gym, she wanted to appeal to the workout buffs who like the challenge of jumping, balancing, crawling, climbing, and lifting. The branding concept was developed to match…
