One of my more challenging photography assignments for NJ Monthly started out like this – you have 15 minutes to set up your strobes in the rain, run to a specific position on the beach at dusk, make compelling compositions of scientists and their volunteers working with an endangered species, all before the sky turns…
The concept to photographing a world class triathlete is to capture the excitement and athleticism of the most punishing race on earth. As a follow up to my previous post, this time the athlete, Matt, was asked to be in the position of exiting the water. This would illustrate the important first transition from the…
I had an opportunity to photograph a world class triathlete, just before he embarked on a journey to compete in the Ironman World Championship in Kona, Hawaii. The concept was to create a commercial style photo for each phase of the grueling race – the 2.4 mile swim, the 112 mile bike, and the 26…
The advertising concept behind this test photo shoot was to showcase the premier line up of DeWalt’s cordless handheld power tools. The challenge was to create a stand-alone image that would easily identify the brand, and find the client’s target audience using an environmental portrait. The low angle hero shot placed the model in an…
When I was asked to photograph a Division 2 college swimmer, I had visions of the Sports Illustrated magazine covers. But once I saw how attractive she was, I asked if I could introduce more of a portrait beauty style lighting to this sports related photo shoot. To achieve a high-key commercial look on the…
Adding a Model to my Photography Concepts is the best way to challenge my creativity. And juxtaposing the ordinary with the surreal can often make conceptual images have a strong visual impact. Recently, ferocious storm clouds raced over my house, offering an exciting heart pounding opportunity to make some dynamic cloudscape background photos. And later,…
As a Sports Commercial Photographer in New Jersey, I had an opportunity to create a Composite Photo of a road racing cyclist. A full service sports specialist in Philadelphia was interested in showcasing the new racing jerseys for their competitive title-sponsored Masters Team. Together with the clothing designer, the concept was to create a high-energy…
Being a Commercial Photographer in New Jersey, this assignment led me to a professional athletic trainer looking to expand her clientele. With a new industrial looking cross fit gym, she wanted to appeal to the workout buffs who like the challenge of jumping, balancing, crawling, climbing, and lifting. The branding concept was developed to match…
I’m not much of a basketball sports fan, but the community in which I live has reached a fever pitch over March madness and the NCAA Basketball Tournament. The level of excitement is at the point where strangers are exchanging hugs. If this is the catalyst that can bring neighbors closer together, then I’m for…
