Advertising Campaign for an Alpaca Farm
Landscape print is transformed into a manicured green grass landscape
Our attitude toward the natural world and our need to control it has long influenced my photography.
The love affair with carefully manicured grass began when the American Garden Club convinced home owners that it was their civic duty to maintain a beautiful lawn. From that point on the days when Woodrow Wilson had sheep on the White House lawn were gone forever.
This art concept illustrates a future generation of homeowner who will look at a summer meadow and see it as an opportunity to change it to thirsty cultivated grass.
Using a 20 ft. length of artificial turf, I hung one end on a background studio stand. I shaped the ripples in the turf to give the material a lighter more paper-like appearance.
Composing at 24mm at f22, I made sure the camera height matched the top of the background. If the lens was higher or lower than this viewpoint, the landscape and portrait composite would not match this perspective and not look believable. At this elevation I then tilted the lens down a little.
Using strobes, I lite the turf to match the intensity and angle of the sunlight in the landscape photo. The landscape photo was made using a 24mm lens at f4.
A similar studio lighting setup was used for the model holding the foam core. The portrait was created using a 105mm lens at f9.
Adding and blending the 3 photos was done in Photoshop.
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